In the UAE, where every business wants to appear the biggest and best, firms are turning to event marketers to make their functions stand out

Originally published in Communicate, December 2007

In Dubai, everyone has something to say. Even when they don’t. Press conferences promising “important announcements” or “pioneering developments” are a daily occurrence. Showing off, it seems, is an important part of business culture here.

Companies, then, need to do something special to make their announcements and corporate events stand out. Read the rest of this entry »