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Archive for the ‘Journalism’ Category

Why the Huffington Post is like a mullet

In Digital, Journalism, Media on February 10, 2011 at 12:26 am

This, below, from The New Yorker,  from 2008. It’s a nice description. I wonder whether AOL will keep the business-up-front-party-behind strategy going now it’s bought HuffPo.

 

The Huffington Post’s editorial processes are based on what Peretti has named the “mullet strategy.” (“Business up front, party in the back” is how his trend-spotting site BuzzFeed glosses it.) “User-generated content is all the rage, but most of it totally sucks,” Peretti says. The mullet strategy invites users to “argue and vent on the secondary pages, but professional editors keep the front page looking sharp. The mullet strategy is here to stay, because the best way for Web companies to increase traffic is to let users have control, but the best way to sell advertising is a slick, pretty front page where corporate sponsors can admire their brands.”

via Arianna Huffington and the death of newspapers : The New Yorker.

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Mike Tindall, Mark Tindall; same difference, no?

In Journalism on December 22, 2010 at 11:41 pm

The latest royal engagement reminds me why I’m not a tabloid sub. (And it’s not because I didn’t want to be.)

Mike Tindall is going to marry Zara Phillips in another royal wedding.

I might have been subbing a story about their approaching nuptials for the Mirror if it hadn’t been for, well, Mike Tindall. Read the rest of this entry »

The Media and Marketing Show jumps shark

In Advertising, Dubai, Journalism, Marketing, Media, Photography on December 17, 2010 at 8:21 pm

With a display of books by the founder of Scientology, and a cowboy on his way to the tallest building in the world, the 2010 Media and Marketing Show has moved away from its roots.

Last week saw the Media and Marketing Show in Dubai. It was heralded, as usual, by press releases claiming record-breaking numbers of exhibitors, which stand up to very little scrutiny when compared to last year’s figures, and those of the year before. Read the rest of this entry »

Can Forbes help brands do the write thing?

In Advertising, Digital, Journalism, Marketing, Media, Public relations on December 10, 2010 at 12:53 am

If Forbes is letting bloggers pay to write under its name, should we embrace this and let brands learn to engage rather than preach and plug?

I managed to run 10km today. But that’s beside the point. Except that it was on the way back from this run that I was listening to an Ad Age podcast that talked about how Forbes is selling its name to bloggers (you can read the article the podcast was discussing here). Read the rest of this entry »

How to shoot people

In Communicate, Dubai, Journalism, Photography, Published journalism on November 30, 2010 at 1:01 pm

National Geographic photographer Steve McCurry tells Communicate – and others – how to produce a presentable portrait

Originally published in Communicate, July 2010

Steve McCurry, the American photographer famed for his 1984 National Geographic cover image of an Afghan refugee girl, came to Dubai last month as one of the speakers in the Bold Talks symposium, and to run a photography workshop the next day. Keen to improve our ability to take haunting images of Pashtun waifs and marketing managers alike, Communicate seized the office camera and went along to his class. Read the rest of this entry »

A question of trust

In Communicate, Digital, Dubai, Journalism, Media, Opinion on November 28, 2010 at 8:26 pm

With more sources of news, “Who do I believe?” is becoming “How much do I believe them?”

Originally published in Communicate, July 2010

What media can you trust? The question came up when Dubai’s Shelter hosted a round-table discussion entitled, “Journalism 2.0.” It marked the launch of SAE Institute’s diploma in digital journalism. The debate pitted old journalism against new journalism. Read the rest of this entry »

Fox’s cunning plans

In Advertising, Communicate, Digital, Interview, Journalism, Marketing, Media, Published journalism, Television on November 24, 2010 at 7:47 pm

David Haslingden, Fox International Channel’s president and CEO, tells Communicate about his network’s ambition for the region

Originally published in Communicate, May 2010

In March, broadcast company Fox International Channels (FIC) announced a tie-up with Abu Dhabi media hub twofour54 on three projects (see regional news, Communicate, April 2010). As well as moving operations for some of its locally targeted satellite channels from Hong Kong to the UAE, the News Corporation subsidiary is opening a Middle East headquarters for its online advertising business Dot Fox, and a branch of its NHNZ production house, both in twofour54.

President and CEO of FIC David Haslingden was in town for the recent Abu Dhabi Media Summit, and Communicate sat down with him to find out more about the new initiatives, FIC’s new-found love for the UAE capital, and the network’s wider plans for the region. Read the rest of this entry »

Revolutionary read

In Communicate, Digital, Dubai, Journalism, Media, Published journalism, Q&A on November 24, 2010 at 7:39 pm

The Guardian’s head of client sales says the Internet is turning digital on its head. But which publisher has the right formula to capitalize on that?

Originally published in Communicate, May 2010

Mark Finney, head of client sales at UK publishing house Guardian News and Media (GNM), spoke about “digital revolutions” at the recent Dubai Lynx. The Internet is changing the way we consume print, and publishers around the world are trying out different revenue models. Media mogul Rupert Murdoch is preparing to charge for access to online content across all his News Corp titles, but the Guardian’s online presence is remaining resolutely paywall-free.
The newspaper’s print circulation is currently around 400,000, and falling, as is the case with virtually all print dailies around the world. But Guardian.co.uk boasts 36 million readers internationally, including 12 million in the UK. Finney won’t reveal GNM’s turnover from its print titles, but says the digital side of the business makes around £25 million per year. We asked him about the changing business of print. Read the rest of this entry »

Iran’s user generation

In Communicate, Journalism, Published journalism, Q&A, Television on November 24, 2010 at 3:55 pm

Former head of BBC Persian Rob Beynon tells Communicate that social networks may have been pivotal in the Iranian elections, but they don’t mean news is dead

Originally published in Communicate, February 2010

Rob Beynon is CEO of DMA Media, the consultancy firm that helped Abu Dhabi Media Company set up twofour54, its media hub. DMA was also involved in launching the BBC’s Arabic and Farsi television services, and in June 2009 Beynon was the acting head of BBC Persian as the Iranian election result sparked mass protests, rioting and outbreaks of violence.
Communicate sat down with Beynon to ask him about the role user-generated content played in the channel’s coverage of events. Read the rest of this entry »

Chat’s the way to do it

In Communicate, Dubai, Journalism, Opinion, Public relations, Published journalism on November 24, 2010 at 3:43 pm

Communicate joins the Ramadan feeding frenzy and finds that focus-free feasting will serve a good host well

Originally published in Communicate, October 2009

“It was like the buffet was a wounded gazelle and the marketing folk were starved lions,” says one friend of Communicate, talking about an iftar to which we weren’t invited (This is unthinkable, don’t they know who we are?).

Well, it’s reassuring to know that we journalists aren’t alone in being, “a bunch of good-for-nothing freeloading gannets” (in the words of the same friend) during Ramadan. For many in the press pack the Holy Month is all about getting fed, and in these strained times the frenzy for freebie food has seemed even more desperate than usual. And rightly so – this could be the only dining out most of us manage all year. Read the rest of this entry »