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Archive for the ‘Advertising’ Category

Jimmy does media

In Advertising, Digital, Marketing, Media, Public relations on January 7, 2011 at 10:53 pm

When Jimmy joins a new school and spots the girl of his dreams, he develops a communications strategy to get her. We’ve all been there. Haven’t we?

This is a guest post by my brother, Joe, a digital media planner in Edinburgh (but willing to travel. Tell me if you want to hire him – I’ll make him give me a cut).

Jimmy had just joined a new school, and as he was being shown around on his first day, he saw the most beautiful girl ever across the school grounds. She was also being shown round, and he couldn’t believe his luck; his future girlfriend had joined the same school on the same day.

After his first morning of lessons Jimmy was sitting at lunch when the girl came in and sat down just a few tables away. So infatuated was Jimmy that he decided that she must be his, and proceeded to develop an integrated communications strategy to get her. Read the rest of this entry »

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The Media and Marketing Show jumps shark

In Advertising, Dubai, Journalism, Marketing, Media, Photography on December 17, 2010 at 8:21 pm

With a display of books by the founder of Scientology, and a cowboy on his way to the tallest building in the world, the 2010 Media and Marketing Show has moved away from its roots.

Last week saw the Media and Marketing Show in Dubai. It was heralded, as usual, by press releases claiming record-breaking numbers of exhibitors, which stand up to very little scrutiny when compared to last year’s figures, and those of the year before. Read the rest of this entry »

Can Forbes help brands do the write thing?

In Advertising, Digital, Journalism, Marketing, Media, Public relations on December 10, 2010 at 12:53 am

If Forbes is letting bloggers pay to write under its name, should we embrace this and let brands learn to engage rather than preach and plug?

I managed to run 10km today. But that’s beside the point. Except that it was on the way back from this run that I was listening to an Ad Age podcast that talked about how Forbes is selling its name to bloggers (you can read the article the podcast was discussing here). Read the rest of this entry »

The Connect answer

In Advertising, Communicate, Digital, Dubai, Marketing, Media, Opinion, Published journalism on November 29, 2010 at 6:43 pm

The company that sells space on MSN Arabia and Facebook tells us why online media needs representation

Originally published in Communicate, July 2010

Recently, Communicate met up with Mohamed El Sayed, general manager of MSN Arabia, and Mohamed El Mehairy, managing director of digital media representation company Connect Ads. Both men were in Dubai for a Microsoft Summit, where the Microsoft Network (MSN) sells itself to potential advertisers. Communicate hoped they could explain some aspects of the MSN-Connect Ads business model. Read the rest of this entry »

Take a walk on the client side

In Advertising, Communicate, Marketing, Media, Published journalism on November 24, 2010 at 7:55 pm

Communicate casts an eye over Cairo’s advertisers to see who’s spending, what they are spending on, and what’s changing

Originally published in Communicate, June 2010

Stop us if you’ve heard this before, but there’s been a financial crisis in the Gulf. Marketing money has been pouring out through a real estate-sized hole, along with other perforations, and some of that money has been flowing towards Egypt. Clients there have been competing in a much more established market in ways that the free-falling GCC can only envy. Following on from April’s look at Egyptian agencies and media, Communicate takes a look at the country’s advertisers themselves. Read the rest of this entry »

Fox’s cunning plans

In Advertising, Communicate, Digital, Interview, Journalism, Marketing, Media, Published journalism, Television on November 24, 2010 at 7:47 pm

David Haslingden, Fox International Channel’s president and CEO, tells Communicate about his network’s ambition for the region

Originally published in Communicate, May 2010

In March, broadcast company Fox International Channels (FIC) announced a tie-up with Abu Dhabi media hub twofour54 on three projects (see regional news, Communicate, April 2010). As well as moving operations for some of its locally targeted satellite channels from Hong Kong to the UAE, the News Corporation subsidiary is opening a Middle East headquarters for its online advertising business Dot Fox, and a branch of its NHNZ production house, both in twofour54.

President and CEO of FIC David Haslingden was in town for the recent Abu Dhabi Media Summit, and Communicate sat down with him to find out more about the new initiatives, FIC’s new-found love for the UAE capital, and the network’s wider plans for the region. Read the rest of this entry »

Magic numbers

In Advertising, Dubai, Interview, Marketing, Published journalism on November 24, 2010 at 7:42 pm

Draft FCB London’s executive creative director, Mark Fiddes, tells Communicate why his agency is dealing in digits

Originally published in Communicate, May 2010

“A number paints a thousand pictures,” said Mark Fiddes, executive creative director of Draft FCB London, as he introduced his presentation at the Dubai International Advertising Festival. His talk was catchily entitled, “Using data insights to connect in 6.5 seconds,” and he used it to outline some numbers that might set the creative brain ticking, or at least help it win a pub quiz. Read the rest of this entry »

Shelfish thoughts

In Advertising, Communicate, Dubai, Marketing, Opinion, Published journalism on November 24, 2010 at 7:33 pm

As TBWA/Raad launches Integer, the region’s latest shopper marketing agency, the discipline’s big challenge will not be shifting product but keeping clients focused on their brands

Originally published in Communicate, May 2010

Everyone’s getting into shopper marketing these days. OgilvyAction has been around for a while, and Saatchi launched its shopper marketing arm, Saatchi & Saatchi X, in October 2009. Last month, TBWA/Raad joined the fray, with the launch of a MENA office for Omnicom shopper marketing agency Integer.

More shopper marketing agencies mean more buzzwords from the discipline that brought us wobblers and danglers. At March’s Dubai International Advertising Festival, Simon Hathaway, the CEO of Saatchi & Saatchi X in Europe, the Middle East and Africa, waxed lyrical about “storeback thinking,” “the shopping cycle,” “destripping the store,” and “return on involvement,” before getting to the crucial question: “How will it play on-shelf?” Read the rest of this entry »

Jingle all the way

In Advertising, Communicate, Marketing, Published journalism on November 24, 2010 at 7:09 pm

Commercials for Cairo, ads for Alexandria; Egypt has become a major marketing playground. Communicate speaks to the agencies behind the ubiquitous jingles

Originally published in Communicate, April 2010

In 1968 Egyptian television viewers found themselves humming a new tune. It was the jingle from an animated ad for Al Misr Dairy, composed by Ahmed Kamal Awad. Egyptians liked the jingle, and the notion of tying a brand to a catchy melody had arrived in North Africa; the fate of Egyptian advertising for the next forty years was sealed. Read the rest of this entry »

Must try harder

In Advertising, Communicate, Published journalism on November 24, 2010 at 3:59 pm

Everyone was talking about digital at this year’s MENA Cristal Awards, but the prizes told a different story

Originally published in Communicate, March 2010

“This to me doesn’t feel like an awards show, it feels like a big family reunion,” said John Merrifield, creative at large of TBWA/Asia Pacific, and the president of the MENA Cristal Awards jury. He was on stage at the closing ceremony of the snowbound advertising extravaganza in the mountains above Beirut.

The Cristals has always been as much – many would say more – about networking as it is about awards, and this year was no different. The Middle East’s extended family of admen and adwomen sheltered together from a blizzard, swilling Chateau Kefraya and putting the marketing world to rights in the lobby of the Faraya Intercon. Merrifield was right – it did feel like a family gathering. Read the rest of this entry »