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Archive for the ‘Published journalism’ Category

Hong Kong in six hours

In Kipp Report, Published journalism, Travel on February 13, 2011 at 8:58 pm

A Kipp travel tip to seeing the city from above

Originally published on Kipp Report, August 2009

If you find yourself, as Kipp did recently, with some time to spare in the South East Asian travel hub that is Hong Kong airport, why not get out and see a little of the city? More specifically, why not head up to the Peak (it’s also called Victoria Peak, but everyone drops the first name) and see a lot of the city, from above? Kipp decided to do just that, and here’s what we found: Read the rest of this entry »

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Cairo – a travel article

In Kipp Report, Published journalism, Travel on February 13, 2011 at 8:54 pm

From world heritage sites, to some of the region’s most insistent tourist touts… welcome to Cairo.

Originally published on Kipp Report, January 2010

“I don’t know what you are looking for, but I have exactly what you want,” is the cry of tourist-tat touts in Cairo’s Khan Al Khalili bazaar. The spiel has a nice ring to it, but crudely carved scarab paperweights, papyrus scrolls and Pyramid ashtrays are not exactly what I want. What I’m after on this short trip is a snapshot of the bustle and history of Egypt’s capital city. And there are plenty of people waiting to tell me what I want. Read the rest of this entry »

How to shoot people

In Communicate, Dubai, Journalism, Photography, Published journalism on November 30, 2010 at 1:01 pm

National Geographic photographer Steve McCurry tells Communicate – and others – how to produce a presentable portrait

Originally published in Communicate, July 2010

Steve McCurry, the American photographer famed for his 1984 National Geographic cover image of an Afghan refugee girl, came to Dubai last month as one of the speakers in the Bold Talks symposium, and to run a photography workshop the next day. Keen to improve our ability to take haunting images of Pashtun waifs and marketing managers alike, Communicate seized the office camera and went along to his class. Read the rest of this entry »

The Connect answer

In Advertising, Communicate, Digital, Dubai, Marketing, Media, Opinion, Published journalism on November 29, 2010 at 6:43 pm

The company that sells space on MSN Arabia and Facebook tells us why online media needs representation

Originally published in Communicate, July 2010

Recently, Communicate met up with Mohamed El Sayed, general manager of MSN Arabia, and Mohamed El Mehairy, managing director of digital media representation company Connect Ads. Both men were in Dubai for a Microsoft Summit, where the Microsoft Network (MSN) sells itself to potential advertisers. Communicate hoped they could explain some aspects of the MSN-Connect Ads business model. Read the rest of this entry »

A question of trust

In Communicate, Digital, Dubai, Journalism, Media, Opinion on November 28, 2010 at 8:26 pm

With more sources of news, “Who do I believe?” is becoming “How much do I believe them?”

Originally published in Communicate, July 2010

What media can you trust? The question came up when Dubai’s Shelter hosted a round-table discussion entitled, “Journalism 2.0.” It marked the launch of SAE Institute’s diploma in digital journalism. The debate pitted old journalism against new journalism. Read the rest of this entry »

Take a walk on the client side

In Advertising, Communicate, Marketing, Media, Published journalism on November 24, 2010 at 7:55 pm

Communicate casts an eye over Cairo’s advertisers to see who’s spending, what they are spending on, and what’s changing

Originally published in Communicate, June 2010

Stop us if you’ve heard this before, but there’s been a financial crisis in the Gulf. Marketing money has been pouring out through a real estate-sized hole, along with other perforations, and some of that money has been flowing towards Egypt. Clients there have been competing in a much more established market in ways that the free-falling GCC can only envy. Following on from April’s look at Egyptian agencies and media, Communicate takes a look at the country’s advertisers themselves. Read the rest of this entry »

Special agents

In Communicate, Marketing, Public relations, Published journalism, Q&A on November 24, 2010 at 7:51 pm

Former ICCO president Jean-Léopold Schuybroek tells Communicate it’s time PR agencies stopped generalizing

Originally published in Communicate, May 2010

Jean-Léopold Schuybroek is the chairman of Interel, a Belgium-based PR company specializing in crisis and issues management and European public affairs. He has been president of the International Communications Consultancy Organization (ICCO), the Belgian Association of Public Relations Consultancies, and the Public Relations Organization International (PROI), a global network of independent agencies (see “Join the PRty,” page 26, Communicate, Dec. 2009). He now heads up PROI’s international development group.

On a visit to Egypt, Schuybroek tells Communicate that as public relations develops internationally, it is becoming more important and central to the companies it services. But as agencies evolve, they can no longer afford to cover all aspects of communication. The time will come when independent PR firms must choose areas to specialize in or be forced out by international networks – if they don’t join forces first. Read the rest of this entry »

Fox’s cunning plans

In Advertising, Communicate, Digital, Interview, Journalism, Marketing, Media, Published journalism, Television on November 24, 2010 at 7:47 pm

David Haslingden, Fox International Channel’s president and CEO, tells Communicate about his network’s ambition for the region

Originally published in Communicate, May 2010

In March, broadcast company Fox International Channels (FIC) announced a tie-up with Abu Dhabi media hub twofour54 on three projects (see regional news, Communicate, April 2010). As well as moving operations for some of its locally targeted satellite channels from Hong Kong to the UAE, the News Corporation subsidiary is opening a Middle East headquarters for its online advertising business Dot Fox, and a branch of its NHNZ production house, both in twofour54.

President and CEO of FIC David Haslingden was in town for the recent Abu Dhabi Media Summit, and Communicate sat down with him to find out more about the new initiatives, FIC’s new-found love for the UAE capital, and the network’s wider plans for the region. Read the rest of this entry »

Magic numbers

In Advertising, Dubai, Interview, Marketing, Published journalism on November 24, 2010 at 7:42 pm

Draft FCB London’s executive creative director, Mark Fiddes, tells Communicate why his agency is dealing in digits

Originally published in Communicate, May 2010

“A number paints a thousand pictures,” said Mark Fiddes, executive creative director of Draft FCB London, as he introduced his presentation at the Dubai International Advertising Festival. His talk was catchily entitled, “Using data insights to connect in 6.5 seconds,” and he used it to outline some numbers that might set the creative brain ticking, or at least help it win a pub quiz. Read the rest of this entry »

Revolutionary read

In Communicate, Digital, Dubai, Journalism, Media, Published journalism, Q&A on November 24, 2010 at 7:39 pm

The Guardian’s head of client sales says the Internet is turning digital on its head. But which publisher has the right formula to capitalize on that?

Originally published in Communicate, May 2010

Mark Finney, head of client sales at UK publishing house Guardian News and Media (GNM), spoke about “digital revolutions” at the recent Dubai Lynx. The Internet is changing the way we consume print, and publishers around the world are trying out different revenue models. Media mogul Rupert Murdoch is preparing to charge for access to online content across all his News Corp titles, but the Guardian’s online presence is remaining resolutely paywall-free.
The newspaper’s print circulation is currently around 400,000, and falling, as is the case with virtually all print dailies around the world. But Guardian.co.uk boasts 36 million readers internationally, including 12 million in the UK. Finney won’t reveal GNM’s turnover from its print titles, but says the digital side of the business makes around £25 million per year. We asked him about the changing business of print. Read the rest of this entry »