Posts Tagged ‘alastair campbell’

The strategy of spin

In Communicate, Dubai, Journalism, Marketing, Published journalism on November 22, 2010 at 11:26 pm

Sultan of spin Alastair Campbell was in Dubai last month for the PR congress

Originally published in Communicate, December 2007

One PR recently shared the refreshing confidence with Communicate that the reason she went into the business was that, “Whatever I do, it won’t harm anyone.” This is not true for all practitioners of the dark arts, though, and Alastair Campbell, described by one UK tabloid as “the most powerful man in Britain,” is – some would have it – proof that a well-spun story can be a lethal weapon. Read the rest of this entry »