Guests gather to listen to Paulo Coelho. And the rest of us get heard as well

Originally published in Communicate, January 2008

We wanted people to come to a debate on the power of personal image last month, where we discussed how celebrity status could be harnessed to drive the public toward brands, products, messages and causes.

So we invited Paulo Coelho to speak at it, and the people we invited turned up to listen. Read the rest of this entry »