When Jimmy joins a new school and spots the girl of his dreams, he develops a communications strategy to get her. We’ve all been there. Haven’t we?

This is a guest post by my brother, Joe, a digital media planner in Edinburgh (but willing to travel. Tell me if you want to hire him – I’ll make him give me a cut).

Jimmy had just joined a new school, and as he was being shown around on his first day, he saw the most beautiful girl ever across the school grounds. She was also being shown round, and he couldn’t believe his luck; his future girlfriend had joined the same school on the same day.

After his first morning of lessons Jimmy was sitting at lunch when the girl came in and sat down just a few tables away. So infatuated was Jimmy that he decided that she must be his, and proceeded to develop an integrated communications strategy to get her. Read the rest of this entry »