Posts Tagged ‘adk’

Eastern promise

In Advertising, Communicate, Dubai, Published journalism, Q&A on November 23, 2010 at 1:24 pm

ADK’s Koichiro Naganuma tells us about the importance of local knowledge and how the Middle East is the center of the Earth

Originally published in Communicate, July 2008

Koichiro Naganuma, president and group CEO of Japanese ad agency ADK was in town recently to familiarize himself with the workings and staff of AGA ADK, the result of a merger between his company and Dubai-based AGA a year and a half ago. Communicate caught up with him and Roger Sahyoun, president and CEO of AGA ADK, to talk about the unique appeal of this region to an Eastern agency looking west. Read the rest of this entry »