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Archive for the ‘Q&A’ Category

Special agents

In Communicate, Marketing, Public relations, Published journalism, Q&A on November 24, 2010 at 7:51 pm

Former ICCO president Jean-Léopold Schuybroek tells Communicate it’s time PR agencies stopped generalizing

Originally published in Communicate, May 2010

Jean-Léopold Schuybroek is the chairman of Interel, a Belgium-based PR company specializing in crisis and issues management and European public affairs. He has been president of the International Communications Consultancy Organization (ICCO), the Belgian Association of Public Relations Consultancies, and the Public Relations Organization International (PROI), a global network of independent agencies (see “Join the PRty,” page 26, Communicate, Dec. 2009). He now heads up PROI’s international development group.

On a visit to Egypt, Schuybroek tells Communicate that as public relations develops internationally, it is becoming more important and central to the companies it services. But as agencies evolve, they can no longer afford to cover all aspects of communication. The time will come when independent PR firms must choose areas to specialize in or be forced out by international networks – if they don’t join forces first. Read the rest of this entry »

Revolutionary read

In Communicate, Digital, Dubai, Journalism, Media, Published journalism, Q&A on November 24, 2010 at 7:39 pm

The Guardian’s head of client sales says the Internet is turning digital on its head. But which publisher has the right formula to capitalize on that?

Originally published in Communicate, May 2010

Mark Finney, head of client sales at UK publishing house Guardian News and Media (GNM), spoke about “digital revolutions” at the recent Dubai Lynx. The Internet is changing the way we consume print, and publishers around the world are trying out different revenue models. Media mogul Rupert Murdoch is preparing to charge for access to online content across all his News Corp titles, but the Guardian’s online presence is remaining resolutely paywall-free.
The newspaper’s print circulation is currently around 400,000, and falling, as is the case with virtually all print dailies around the world. But Guardian.co.uk boasts 36 million readers internationally, including 12 million in the UK. Finney won’t reveal GNM’s turnover from its print titles, but says the digital side of the business makes around £25 million per year. We asked him about the changing business of print. Read the rest of this entry »

Iran’s user generation

In Communicate, Journalism, Published journalism, Q&A, Television on November 24, 2010 at 3:55 pm

Former head of BBC Persian Rob Beynon tells Communicate that social networks may have been pivotal in the Iranian elections, but they don’t mean news is dead

Originally published in Communicate, February 2010

Rob Beynon is CEO of DMA Media, the consultancy firm that helped Abu Dhabi Media Company set up twofour54, its media hub. DMA was also involved in launching the BBC’s Arabic and Farsi television services, and in June 2009 Beynon was the acting head of BBC Persian as the Iranian election result sparked mass protests, rioting and outbreaks of violence.
Communicate sat down with Beynon to ask him about the role user-generated content played in the channel’s coverage of events. Read the rest of this entry »

View from the top

In Advertising, Communicate, Dubai, Marketing, Published journalism, Q&A on November 24, 2010 at 3:49 pm

OMG boss Elie Khouri says there’s a war shaping up in the media world

Originally published in Communicate, November 2009

As regional managing director of planning and buying agency Omnicom Media Group, Elie Khouri has his finger on the pulse of the region’s media industry. He sat down with Communicate recently to tell us how media looks today, and what we can expect to see tomorrow. Read the rest of this entry »

Needs must

In Advertising, Communicate, Dubai, Published journalism, Q&A on November 23, 2010 at 6:50 pm

Richard Pinder, now promoted to CEO, tells Communicate that, for Publicis, “better value” is not the same as “lower price”

Originally published in Communicate, June 2009

When Publicis Worldwide’s then chief operating officer (now CEO) Richard Pinder came to town, Communicate caught up with him to find out about the importance of value, North African creativity, and how Publicis Graphics (the regional manifestation of Publicis Worldwide, which is the lead creative agency in the Publicis Groupe holding company) should be winning more prizes. Read the rest of this entry »

Public revelations

In Advertising, Communicate, Dubai, Published journalism, Q&A on November 23, 2010 at 6:39 pm

Saatchi’s outspoken CEO Kevin Roberts tells Communicate that the time for analysis is over. Advertising is going to get ugly

Originally published in Communicate, June 2009

Saatchi & Saatchi global CEO Kevin Roberts was back in town recently to check up on the new regional management at the agency. A year after he created controversy across the Middle East by calling the region’s creative output “awful,” and the quality of work “crap,” Roberts’ agency is hoping to reinvent itself with a restructure. Read the rest of this entry »

First Draft

In Advertising, Communicate, Dubai, Published journalism, Q&A on November 23, 2010 at 6:33 pm

Draftfcb’s chairman says it’s time for the agencies of the world to unite. They have nothing to lose but their silos

Originally published in Communicate, May 2009

Howard Draft, CEO of Draftfcb, was recently in Dubai to visit Horizon Draftfcb, his agency’s partner in the Middle East. Draftfcb is the product of a 2006 merger between below-the-line agency Draft, and Foote, Cone & Belding, the world’s third oldest advertising agency. Heritage doesn’t mean stagnation, though, says Draft. The agency bills itself as the world’s only global, integrated agency. The CEO tells Communicate what that means, and why other agencies will soon be following suit. Read the rest of this entry »

Waiting game

In Advertising, Communicate, Dubai, Published journalism, Q&A on November 23, 2010 at 6:07 pm

Leo Burnett’s global CEO says forward planning has prepared his agency well for the economic slump. But all any agency can do now is watch and see what develops

Originally published in Communicate, May 2009

Tom Bernardin has been Leo Burnett’s global CEO since 2005, when he moved to the agency from Interpublic Group of Cos.’ Lowe. When he came to Dubai recently, Communicate caught up with him and regional managing director Kamal Dimachkie to find out how the global financial crisis is affecting Leo Burnett abroad and at home, and what others can learn from the agency’s approach to the slump. Read the rest of this entry »

Weber 4.0

In Communicate, Public relations, Published journalism, Q&A on November 23, 2010 at 5:50 pm

PR guru Larry Weber talks about the future of the Internet. And golf balls

Originally published in Communicate, February 2009

In 1987, Larry Weber founded the Weber Group, which grew – as Weber Shandwick – to be one of the biggest PR businesses in the world. And in 2004, he started out again, with W2 Group, which specializes in digital PR. He has long been a proponent of the Web, having worked with Tim Berners-Lee, the man credited with inventing it, and has been called “the town crier of the Internet.” Communicate caught up with Weber when he was in town to be a keynote speaker at the PR Congress in Dubai. We took the opportunity to find out what he’s been up to, and to gauge his thoughts on PR, the region and technology. Read the rest of this entry »

Rising stars

In Advertising, Communicate, Dubai, Published journalism, Q&A on November 23, 2010 at 5:47 pm

Changes are afoot at Publicis Groupe Media. Communicate catches up with the top brass to find out why the management team has been given a makeover

Originally published in Communicate, November 2008

Communications group Publicis Groupe Media, the parent company of buying and planning agencies Starcom MediaVest Group and ZenithOptimedia, has recently promoted three of its top men to more senior positions. Communicate sat down with the management to discuss what the changes mean to the group, and to take the pulse of the region’s media industry in general. Read the rest of this entry »