Communicate casts an eye over Cairo’s advertisers to see who’s spending, what they are spending on, and what’s changing

Originally published in Communicate, June 2010

Stop us if you’ve heard this before, but there’s been a financial crisis in the Gulf. Marketing money has been pouring out through a real estate-sized hole, along with other perforations, and some of that money has been flowing towards Egypt. Clients there have been competing in a much more established market in ways that the free-falling GCC can only envy. Following on from April’s look at Egyptian agencies and media, Communicate takes a look at the country’s advertisers themselves. Read the rest of this entry »