austynallison

Posts Tagged ‘egypt’

Cairo – a travel article

In Kipp Report, Published journalism, Travel on February 13, 2011 at 8:54 pm

From world heritage sites, to some of the region’s most insistent tourist touts… welcome to Cairo.

Originally published on Kipp Report, January 2010

“I don’t know what you are looking for, but I have exactly what you want,” is the cry of tourist-tat touts in Cairo’s Khan Al Khalili bazaar. The spiel has a nice ring to it, but crudely carved scarab paperweights, papyrus scrolls and Pyramid ashtrays are not exactly what I want. What I’m after on this short trip is a snapshot of the bustle and history of Egypt’s capital city. And there are plenty of people waiting to tell me what I want. Read the rest of this entry »

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Take a walk on the client side

In Advertising, Communicate, Marketing, Media, Published journalism on November 24, 2010 at 7:55 pm

Communicate casts an eye over Cairo’s advertisers to see who’s spending, what they are spending on, and what’s changing

Originally published in Communicate, June 2010

Stop us if you’ve heard this before, but there’s been a financial crisis in the Gulf. Marketing money has been pouring out through a real estate-sized hole, along with other perforations, and some of that money has been flowing towards Egypt. Clients there have been competing in a much more established market in ways that the free-falling GCC can only envy. Following on from April’s look at Egyptian agencies and media, Communicate takes a look at the country’s advertisers themselves. Read the rest of this entry »

Engaging Egypt

In Communicate, Marketing, Media, Published journalism, Television on November 24, 2010 at 7:03 pm

Newspapers are gaining traction in Egypt, but Communicate finds that television is still number one for both the marketing industry and the audience

Originally covered in Communicate, April 2010

Dubai Press Club’s Middle East Media Outlook report cites Zenith Optimedia/Value Partners data saying that advertising spend in Egypt is focused on print, with 55 percent of the country’s advertising money going to newspapers. But those on the ground beg to differ. Read the rest of this entry »

Join the PRty

In Communicate, Public relations, Published journalism on November 24, 2010 at 3:52 pm

As a network of independent PR agencies, the APRN is a new concept for the region. Can the alliance of local consultancies face up to international giants?

Originally published in Communicate, December 2009

Last month three PR agencies – Active PR from Dubai, 4PR from Cairo, and MPR from Riyadh – came together to form the Arabian Public Relations Network (APRN). The agencies, which have worked together in the past through “a loose set of affiliations and memorandums of understanding,” according to Active PR’s joint managing director and freshly elected chairman of APRN, Louay Al Samarrai, hope that formalizing those relationships will allow their network to take root and grow. Read the rest of this entry »