austynallison

Posts Tagged ‘digital’

Why the Huffington Post is like a mullet

In Digital, Journalism, Media on February 10, 2011 at 12:26 am

This, below, from The New Yorker,  from 2008. It’s a nice description. I wonder whether AOL will keep the business-up-front-party-behind strategy going now it’s bought HuffPo.

 

The Huffington Post’s editorial processes are based on what Peretti has named the “mullet strategy.” (“Business up front, party in the back” is how his trend-spotting site BuzzFeed glosses it.) “User-generated content is all the rage, but most of it totally sucks,” Peretti says. The mullet strategy invites users to “argue and vent on the secondary pages, but professional editors keep the front page looking sharp. The mullet strategy is here to stay, because the best way for Web companies to increase traffic is to let users have control, but the best way to sell advertising is a slick, pretty front page where corporate sponsors can admire their brands.”

via Arianna Huffington and the death of newspapers : The New Yorker.

The Connect answer

In Advertising, Communicate, Digital, Dubai, Marketing, Media, Opinion, Published journalism on November 29, 2010 at 6:43 pm

The company that sells space on MSN Arabia and Facebook tells us why online media needs representation

Originally published in Communicate, July 2010

Recently, Communicate met up with Mohamed El Sayed, general manager of MSN Arabia, and Mohamed El Mehairy, managing director of digital media representation company Connect Ads. Both men were in Dubai for a Microsoft Summit, where the Microsoft Network (MSN) sells itself to potential advertisers. Communicate hoped they could explain some aspects of the MSN-Connect Ads business model. Read the rest of this entry »