Posts Tagged ‘larry weber’

Weber 4.0

In Communicate, Public relations, Published journalism, Q&A on November 23, 2010 at 5:50 pm

PR guru Larry Weber talks about the future of the Internet. And golf balls

Originally published in Communicate, February 2009

In 1987, Larry Weber founded the Weber Group, which grew – as Weber Shandwick – to be one of the biggest PR businesses in the world. And in 2004, he started out again, with W2 Group, which specializes in digital PR. He has long been a proponent of the Web, having worked with Tim Berners-Lee, the man credited with inventing it, and has been called “the town crier of the Internet.” Communicate caught up with Weber when he was in town to be a keynote speaker at the PR Congress in Dubai. We took the opportunity to find out what he’s been up to, and to gauge his thoughts on PR, the region and technology. Read the rest of this entry »