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Posts Tagged ‘production’

Production values

In Communicate, Opinion, Published journalism, Television on November 24, 2010 at 3:45 pm

Abu Dhabi’s new studio complex doesn’t need to be No. 1 – as long as it works properly

Originally published in Communicate, November 2009

At the end of September, Abu Dhabi’s media hub twofour54 launched its production, post-production and broadcast facilities. Collectively, they are called intaj (that’s Arabic for “production”).

The new facilities are based around five studios, ranging from 60 square meters to just over 600 square meters. Giant doors (“You can literally get an elephant through those,” says a spokesman) lead to studios decked out for filming in high definition (HD), a technology tipped to become the industry’s new standard. Read the rest of this entry »

Production pragmatism

In Advertising, Communicate, Dubai, Marketing, Published journalism, Television on November 23, 2010 at 10:34 am

It’s an unlikely deviation from the usual plot, but Dubai Studio City is trying to give the industry what it requires, rather than telling it what it wants

Originally published in Communicate, February 2008

During the Dubai International Film Festival in December, Dubai Studio City (DSC) announced full occupancy of its 18 boutique studios. The project’s aim of bringing production to Dubai, it seems, is being achieved.

Dr. Amina Al Rustamani, executive director of media at Tecom Investments, the parent company of Dubai’s free zones, says there are four main reasons to attract the film and production industry to the emirate: tourism, the economic benefits of having a big budget industry in town, “building the knowledge economy,” and the creation of jobs. Read the rest of this entry »