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Posts Tagged ‘twofour54’

Fox’s cunning plans

In Advertising, Communicate, Digital, Interview, Journalism, Marketing, Media, Published journalism, Television on November 24, 2010 at 7:47 pm

David Haslingden, Fox International Channel’s president and CEO, tells Communicate about his network’s ambition for the region

Originally published in Communicate, May 2010

In March, broadcast company Fox International Channels (FIC) announced a tie-up with Abu Dhabi media hub twofour54 on three projects (see regional news, Communicate, April 2010). As well as moving operations for some of its locally targeted satellite channels from Hong Kong to the UAE, the News Corporation subsidiary is opening a Middle East headquarters for its online advertising business Dot Fox, and a branch of its NHNZ production house, both in twofour54.

President and CEO of FIC David Haslingden was in town for the recent Abu Dhabi Media Summit, and Communicate sat down with him to find out more about the new initiatives, FIC’s new-found love for the UAE capital, and the network’s wider plans for the region. Read the rest of this entry »

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Production values

In Communicate, Opinion, Published journalism, Television on November 24, 2010 at 3:45 pm

Abu Dhabi’s new studio complex doesn’t need to be No. 1 – as long as it works properly

Originally published in Communicate, November 2009

At the end of September, Abu Dhabi’s media hub twofour54 launched its production, post-production and broadcast facilities. Collectively, they are called intaj (that’s Arabic for “production”).

The new facilities are based around five studios, ranging from 60 square meters to just over 600 square meters. Giant doors (“You can literally get an elephant through those,” says a spokesman) lead to studios decked out for filming in high definition (HD), a technology tipped to become the industry’s new standard. Read the rest of this entry »