austynallison

Posts Tagged ‘tetanus’

Press conference saves babies

In Communicate, Dubai, Journalism, Marketing, Public relations, Published journalism on November 23, 2010 at 1:40 pm

P&G vaccinates 100 newborns for everyone who attends campaign launch

Originally published in Communicate, July 2008

Communicate (and some other journos) saved some babies yesterday. By going to a press conference.

We were intrigued by a press release from IPN, on behalf of P&G’s Pampers diaper brand, inviting us to attend the launch of their “1 large pack = 1 tetanus vaccine” campaign, run in partnership with UNICEF. It promised that, “P&G has pledged to donate 100 additional vaccines towards the campaign for every person who attends the press conference.” Journalists were encouraged to bring family and friends to further boost numbers at the presser. Read the rest of this entry »

Advertisement