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Posts Tagged ‘dubai lynx’

Magic numbers

In Advertising, Dubai, Interview, Marketing, Published journalism on November 24, 2010 at 7:42 pm

Draft FCB London’s executive creative director, Mark Fiddes, tells Communicate why his agency is dealing in digits

Originally published in Communicate, May 2010

“A number paints a thousand pictures,” said Mark Fiddes, executive creative director of Draft FCB London, as he introduced his presentation at the Dubai International Advertising Festival. His talk was catchily entitled, “Using data insights to connect in 6.5 seconds,” and he used it to outline some numbers that might set the creative brain ticking, or at least help it win a pub quiz. Read the rest of this entry »

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Rumor at the top

In Advertising, Communicate, Dubai, Opinion, Published journalism on November 23, 2010 at 6:00 pm

As Lynx allegations fly, Communicate finds all’s fair in love and awards

Originally published in Communicate, April 2009

This year’s Lynx Awards and Dubai International Advertising Festival served up the sort of scandal, drama and intrigue that the industry – and Communicate – thrives on. Read the rest of this entry »