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Archive for the ‘Interview’ Category

Fox’s cunning plans

In Advertising, Communicate, Digital, Interview, Journalism, Marketing, Media, Published journalism, Television on November 24, 2010 at 7:47 pm

David Haslingden, Fox International Channel’s president and CEO, tells Communicate about his network’s ambition for the region

Originally published in Communicate, May 2010

In March, broadcast company Fox International Channels (FIC) announced a tie-up with Abu Dhabi media hub twofour54 on three projects (see regional news, Communicate, April 2010). As well as moving operations for some of its locally targeted satellite channels from Hong Kong to the UAE, the News Corporation subsidiary is opening a Middle East headquarters for its online advertising business Dot Fox, and a branch of its NHNZ production house, both in twofour54.

President and CEO of FIC David Haslingden was in town for the recent Abu Dhabi Media Summit, and Communicate sat down with him to find out more about the new initiatives, FIC’s new-found love for the UAE capital, and the network’s wider plans for the region. Read the rest of this entry »

Magic numbers

In Advertising, Dubai, Interview, Marketing, Published journalism on November 24, 2010 at 7:42 pm

Draft FCB London’s executive creative director, Mark Fiddes, tells Communicate why his agency is dealing in digits

Originally published in Communicate, May 2010

“A number paints a thousand pictures,” said Mark Fiddes, executive creative director of Draft FCB London, as he introduced his presentation at the Dubai International Advertising Festival. His talk was catchily entitled, “Using data insights to connect in 6.5 seconds,” and he used it to outline some numbers that might set the creative brain ticking, or at least help it win a pub quiz. Read the rest of this entry »

Periodical prognosis

In Communicate, Dubai, Interview, Journalism, Published journalism on November 23, 2010 at 6:37 pm

The FIPP’s Don Kummerfeld says magazines in the region can survive the crunch, but only if they expand their online scope

Originally published in Communicate, June 2009

Although advertising spend in the Middle East is notoriously hard to measure, the ad revenue from magazines in Western Europe and the US is in decline, and Don Kummerfeld predicts this region will not be far behind.

Kummerfeld is the president of the International Federation of the Periodical Press (FIPP), a global organization that represents magazine publishers and organizes training, networking and licensing fairs. He was recently in the UAE, and told Communicate advertising growth in magazines is likely to be on hold for a while in the Middle East. Read the rest of this entry »