Posts Tagged ‘awards’

Must try harder

In Advertising, Communicate, Published journalism on November 24, 2010 at 3:59 pm

Everyone was talking about digital at this year’s MENA Cristal Awards, but the prizes told a different story

Originally published in Communicate, March 2010

“This to me doesn’t feel like an awards show, it feels like a big family reunion,” said John Merrifield, creative at large of TBWA/Asia Pacific, and the president of the MENA Cristal Awards jury. He was on stage at the closing ceremony of the snowbound advertising extravaganza in the mountains above Beirut.

The Cristals has always been as much – many would say more – about networking as it is about awards, and this year was no different. The Middle East’s extended family of admen and adwomen sheltered together from a blizzard, swilling Chateau Kefraya and putting the marketing world to rights in the lobby of the Faraya Intercon. Merrifield was right – it did feel like a family gathering. Read the rest of this entry »


A wishbone of contention

In Advertising, Communicate, Dubai, Opinion, Published journalism on November 23, 2010 at 6:46 pm

Pride of Young Lions fails to roar

Originally published in Communicate, June 2009

Last month Communicate was invited to be among the 40 or so judges of the Cannes Young Lions competition in Dubai. The contest pitted teams of young creatives against one another to see who would win the chance to go and represent the UAE in Cannes this month.

Each year the competition picks a charity and the ads are created – in nine hours – against that noble cause’s brief. This year, the client was the UAE Make a Wish Foundation. The foundation grants wishes to seriously ill children between the ages of three and 18, and the brief was simply to raise brand awareness.

Some of the work on display looked like it could have been put together by those children. If their dying wish had been to work at an advertising agency, this might have been what they produced. It might have been quite impressive if the young creatives behind it were, say, at school. But they’re not; they are working at agencies. And not as interns, either; as fully paid-up members of staff. Read the rest of this entry »

Rumor at the top

In Advertising, Communicate, Dubai, Opinion, Published journalism on November 23, 2010 at 6:00 pm

As Lynx allegations fly, Communicate finds all’s fair in love and awards

Originally published in Communicate, April 2009

This year’s Lynx Awards and Dubai International Advertising Festival served up the sort of scandal, drama and intrigue that the industry – and Communicate – thrives on. Read the rest of this entry »

Lynx lowdown

In Advertising, Communicate, Dubai, Published journalism, Q&A on November 23, 2010 at 11:48 am

Phil Thomas, CEO of the Cannes Lions advertising festival, was in town this month to talk about the upcoming Dubai Lynx advertising awards. Communicate caught up with him to find out what direction the event is taking

Originally published in Communicate, March 2008

When the Lynx started, was the plan always there to turn it into a festival?
Absolutely. What we wanted to do was test the waters and see if we were going to be supported by the region. Is this something the region really wants? Let’s have an award first and see how that goes. And we were blown away by the support we had, we were amazed by the entry levels and the attendance on the night last year, so we felt confident that we could create a three-day event that would also be supported by the region. Read the rest of this entry »