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Posts Tagged ‘management’

Special agents

In Communicate, Marketing, Public relations, Published journalism, Q&A on November 24, 2010 at 7:51 pm

Former ICCO president Jean-Léopold Schuybroek tells Communicate it’s time PR agencies stopped generalizing

Originally published in Communicate, May 2010

Jean-Léopold Schuybroek is the chairman of Interel, a Belgium-based PR company specializing in crisis and issues management and European public affairs. He has been president of the International Communications Consultancy Organization (ICCO), the Belgian Association of Public Relations Consultancies, and the Public Relations Organization International (PROI), a global network of independent agencies (see “Join the PRty,” page 26, Communicate, Dec. 2009). He now heads up PROI’s international development group.

On a visit to Egypt, Schuybroek tells Communicate that as public relations develops internationally, it is becoming more important and central to the companies it services. But as agencies evolve, they can no longer afford to cover all aspects of communication. The time will come when independent PR firms must choose areas to specialize in or be forced out by international networks – if they don’t join forces first. Read the rest of this entry »

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Fox’s cunning plans

In Advertising, Communicate, Digital, Interview, Journalism, Marketing, Media, Published journalism, Television on November 24, 2010 at 7:47 pm

David Haslingden, Fox International Channel’s president and CEO, tells Communicate about his network’s ambition for the region

Originally published in Communicate, May 2010

In March, broadcast company Fox International Channels (FIC) announced a tie-up with Abu Dhabi media hub twofour54 on three projects (see regional news, Communicate, April 2010). As well as moving operations for some of its locally targeted satellite channels from Hong Kong to the UAE, the News Corporation subsidiary is opening a Middle East headquarters for its online advertising business Dot Fox, and a branch of its NHNZ production house, both in twofour54.

President and CEO of FIC David Haslingden was in town for the recent Abu Dhabi Media Summit, and Communicate sat down with him to find out more about the new initiatives, FIC’s new-found love for the UAE capital, and the network’s wider plans for the region. Read the rest of this entry »

Revolutionary read

In Communicate, Digital, Dubai, Journalism, Media, Published journalism, Q&A on November 24, 2010 at 7:39 pm

The Guardian’s head of client sales says the Internet is turning digital on its head. But which publisher has the right formula to capitalize on that?

Originally published in Communicate, May 2010

Mark Finney, head of client sales at UK publishing house Guardian News and Media (GNM), spoke about “digital revolutions” at the recent Dubai Lynx. The Internet is changing the way we consume print, and publishers around the world are trying out different revenue models. Media mogul Rupert Murdoch is preparing to charge for access to online content across all his News Corp titles, but the Guardian’s online presence is remaining resolutely paywall-free.
The newspaper’s print circulation is currently around 400,000, and falling, as is the case with virtually all print dailies around the world. But Guardian.co.uk boasts 36 million readers internationally, including 12 million in the UK. Finney won’t reveal GNM’s turnover from its print titles, but says the digital side of the business makes around £25 million per year. We asked him about the changing business of print. Read the rest of this entry »

Join the PRty

In Communicate, Public relations, Published journalism on November 24, 2010 at 3:52 pm

As a network of independent PR agencies, the APRN is a new concept for the region. Can the alliance of local consultancies face up to international giants?

Originally published in Communicate, December 2009

Last month three PR agencies – Active PR from Dubai, 4PR from Cairo, and MPR from Riyadh – came together to form the Arabian Public Relations Network (APRN). The agencies, which have worked together in the past through “a loose set of affiliations and memorandums of understanding,” according to Active PR’s joint managing director and freshly elected chairman of APRN, Louay Al Samarrai, hope that formalizing those relationships will allow their network to take root and grow. Read the rest of this entry »

View from the top

In Advertising, Communicate, Dubai, Marketing, Published journalism, Q&A on November 24, 2010 at 3:49 pm

OMG boss Elie Khouri says there’s a war shaping up in the media world

Originally published in Communicate, November 2009

As regional managing director of planning and buying agency Omnicom Media Group, Elie Khouri has his finger on the pulse of the region’s media industry. He sat down with Communicate recently to tell us how media looks today, and what we can expect to see tomorrow. Read the rest of this entry »

Needs must

In Advertising, Communicate, Dubai, Published journalism, Q&A on November 23, 2010 at 6:50 pm

Richard Pinder, now promoted to CEO, tells Communicate that, for Publicis, “better value” is not the same as “lower price”

Originally published in Communicate, June 2009

When Publicis Worldwide’s then chief operating officer (now CEO) Richard Pinder came to town, Communicate caught up with him to find out about the importance of value, North African creativity, and how Publicis Graphics (the regional manifestation of Publicis Worldwide, which is the lead creative agency in the Publicis Groupe holding company) should be winning more prizes. Read the rest of this entry »

Public revelations

In Advertising, Communicate, Dubai, Published journalism, Q&A on November 23, 2010 at 6:39 pm

Saatchi’s outspoken CEO Kevin Roberts tells Communicate that the time for analysis is over. Advertising is going to get ugly

Originally published in Communicate, June 2009

Saatchi & Saatchi global CEO Kevin Roberts was back in town recently to check up on the new regional management at the agency. A year after he created controversy across the Middle East by calling the region’s creative output “awful,” and the quality of work “crap,” Roberts’ agency is hoping to reinvent itself with a restructure. Read the rest of this entry »

First Draft

In Advertising, Communicate, Dubai, Published journalism, Q&A on November 23, 2010 at 6:33 pm

Draftfcb’s chairman says it’s time for the agencies of the world to unite. They have nothing to lose but their silos

Originally published in Communicate, May 2009

Howard Draft, CEO of Draftfcb, was recently in Dubai to visit Horizon Draftfcb, his agency’s partner in the Middle East. Draftfcb is the product of a 2006 merger between below-the-line agency Draft, and Foote, Cone & Belding, the world’s third oldest advertising agency. Heritage doesn’t mean stagnation, though, says Draft. The agency bills itself as the world’s only global, integrated agency. The CEO tells Communicate what that means, and why other agencies will soon be following suit. Read the rest of this entry »