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Posts Tagged ‘fipp’

Periodical prognosis

In Communicate, Dubai, Interview, Journalism, Published journalism on November 23, 2010 at 6:37 pm

The FIPP’s Don Kummerfeld says magazines in the region can survive the crunch, but only if they expand their online scope

Originally published in Communicate, June 2009

Although advertising spend in the Middle East is notoriously hard to measure, the ad revenue from magazines in Western Europe and the US is in decline, and Don Kummerfeld predicts this region will not be far behind.

Kummerfeld is the president of the International Federation of the Periodical Press (FIPP), a global organization that represents magazine publishers and organizes training, networking and licensing fairs. He was recently in the UAE, and told Communicate advertising growth in magazines is likely to be on hold for a while in the Middle East. Read the rest of this entry »

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