austynallison

Posts Tagged ‘magazines’

Periodical prognosis

In Communicate, Dubai, Interview, Journalism, Published journalism on November 23, 2010 at 6:37 pm

The FIPP’s Don Kummerfeld says magazines in the region can survive the crunch, but only if they expand their online scope

Originally published in Communicate, June 2009

Although advertising spend in the Middle East is notoriously hard to measure, the ad revenue from magazines in Western Europe and the US is in decline, and Don Kummerfeld predicts this region will not be far behind.

Kummerfeld is the president of the International Federation of the Periodical Press (FIPP), a global organization that represents magazine publishers and organizes training, networking and licensing fairs. He was recently in the UAE, and told Communicate advertising growth in magazines is likely to be on hold for a while in the Middle East. Read the rest of this entry »

License to bill

In Communicate, Dubai, Journalism, Published journalism, Q&A on November 23, 2010 at 5:39 pm

Haymarket’s licensing director, Tim Bulley, tells Communicate why a publisher should fork out fees to launch someone else’s title

Originally published in Communicate, September 2008

The region’s news stands are filled with regional editions of international magazine titles, and Haymarket is the name behind many of them. The UK-based publisher has 127 franchised titles around the world, and recently launched football magazine FourFourTwo through UAE publishing house The Media Factory. It is also preparing to relaunch Campaign, formerly with ITP, through Motivate Publishing. Although he would not be drawn to comment on the advertising title, Haymarket’s licensing director Tim Bulley did make time to talk to Communicate about why a publisher should fork out money on license fees rather than going it alone. Read the rest of this entry »