austynallison

Posts Tagged ‘howard draft’

First Draft

In Advertising, Communicate, Dubai, Published journalism, Q&A on November 23, 2010 at 6:33 pm

Draftfcb’s chairman says it’s time for the agencies of the world to unite. They have nothing to lose but their silos

Originally published in Communicate, May 2009

Howard Draft, CEO of Draftfcb, was recently in Dubai to visit Horizon Draftfcb, his agency’s partner in the Middle East. Draftfcb is the product of a 2006 merger between below-the-line agency Draft, and Foote, Cone & Belding, the world’s third oldest advertising agency. Heritage doesn’t mean stagnation, though, says Draft. The agency bills itself as the world’s only global, integrated agency. The CEO tells Communicate what that means, and why other agencies will soon be following suit. Read the rest of this entry »