austynallison

Posts Tagged ‘recession’

Waiting game

In Advertising, Communicate, Dubai, Published journalism, Q&A on November 23, 2010 at 6:07 pm

Leo Burnett’s global CEO says forward planning has prepared his agency well for the economic slump. But all any agency can do now is watch and see what develops

Originally published in Communicate, May 2009

Tom Bernardin has been Leo Burnett’s global CEO since 2005, when he moved to the agency from Interpublic Group of Cos.’ Lowe. When he came to Dubai recently, Communicate caught up with him and regional managing director Kamal Dimachkie to find out how the global financial crisis is affecting Leo Burnett abroad and at home, and what others can learn from the agency’s approach to the slump. Read the rest of this entry »

Advertisement