Posts Tagged ‘jwt’

Waiting game

In Advertising, Communicate, Dubai, Published journalism, Q&A on November 23, 2010 at 6:07 pm

Leo Burnett’s global CEO says forward planning has prepared his agency well for the economic slump. But all any agency can do now is watch and see what develops

Originally published in Communicate, May 2009

Tom Bernardin has been Leo Burnett’s global CEO since 2005, when he moved to the agency from Interpublic Group of Cos.’ Lowe. When he came to Dubai recently, Communicate caught up with him and regional managing director Kamal Dimachkie to find out how the global financial crisis is affecting Leo Burnett abroad and at home, and what others can learn from the agency’s approach to the slump. Read the rest of this entry »


Heavyweight Haddad

In Advertising, Communicate, Dubai, Marketing, Profile, Published journalism on November 22, 2010 at 11:24 pm

JWT’s regional boss talks about stepping down. And agency biology

Originally published in Communicate, November 2007

In the training gym of regional advertising, Roy Haddad is a gruff, experienced sparring partner – the sort of adversary younger pugilists can learn from. He sways and bobs and weaves as he talks, rolling back in his chair, fidgeting with energy.

Haddad delivers his answers, insights and analysis in sharp jabs. He says what he has to, then stops. Asked what agencies he worked for before he founded Tihama Al Mona International, which eventually became JWT, in 1981, he parries the question. “You want me to promote the competition? Forget it.” Read the rest of this entry »