Posts Tagged ‘richard pinter’

Needs must

In Advertising, Communicate, Dubai, Published journalism, Q&A on November 23, 2010 at 6:50 pm

Richard Pinder, now promoted to CEO, tells Communicate that, for Publicis, “better value” is not the same as “lower price”

Originally published in Communicate, June 2009

When Publicis Worldwide’s then chief operating officer (now CEO) Richard Pinder came to town, Communicate caught up with him to find out about the importance of value, North African creativity, and how Publicis Graphics (the regional manifestation of Publicis Worldwide, which is the lead creative agency in the Publicis Groupe holding company) should be winning more prizes. Read the rest of this entry »