Posts Tagged ‘lebanon’

Must try harder

In Advertising, Communicate, Published journalism on November 24, 2010 at 3:59 pm

Everyone was talking about digital at this year’s MENA Cristal Awards, but the prizes told a different story

Originally published in Communicate, March 2010

“This to me doesn’t feel like an awards show, it feels like a big family reunion,” said John Merrifield, creative at large of TBWA/Asia Pacific, and the president of the MENA Cristal Awards jury. He was on stage at the closing ceremony of the snowbound advertising extravaganza in the mountains above Beirut.

The Cristals has always been as much – many would say more – about networking as it is about awards, and this year was no different. The Middle East’s extended family of admen and adwomen sheltered together from a blizzard, swilling Chateau Kefraya and putting the marketing world to rights in the lobby of the Faraya Intercon. Merrifield was right – it did feel like a family gathering. Read the rest of this entry »


Star turn

In Journalism, Published journalism on November 23, 2010 at 6:03 pm

The fall and rise of Lebanon’s only English-language daily newspaper

By Austyn Allison and Nathalie Bontems

Originally published in Communicate, April 2009

The Daily Star is up and running again, after the Beirut-based newspaper almost closed for good in January. The Star’s publisher, editor and CEO, Jamal Mroue, tells Communicate that the return to print signifies the latest chapter of a “saga” that began around 10 years ago when one bank bought another. Read the rest of this entry »

Heavyweight Haddad

In Advertising, Communicate, Dubai, Marketing, Profile, Published journalism on November 22, 2010 at 11:24 pm

JWT’s regional boss talks about stepping down. And agency biology

Originally published in Communicate, November 2007

In the training gym of regional advertising, Roy Haddad is a gruff, experienced sparring partner – the sort of adversary younger pugilists can learn from. He sways and bobs and weaves as he talks, rolling back in his chair, fidgeting with energy.

Haddad delivers his answers, insights and analysis in sharp jabs. He says what he has to, then stops. Asked what agencies he worked for before he founded Tihama Al Mona International, which eventually became JWT, in 1981, he parries the question. “You want me to promote the competition? Forget it.” Read the rest of this entry »