austynallison

Archive for the ‘Q&A’ Category

License to bill

In Communicate, Dubai, Journalism, Published journalism, Q&A on November 23, 2010 at 5:39 pm

Haymarket’s licensing director, Tim Bulley, tells Communicate why a publisher should fork out fees to launch someone else’s title

Originally published in Communicate, September 2008

The region’s news stands are filled with regional editions of international magazine titles, and Haymarket is the name behind many of them. The UK-based publisher has 127 franchised titles around the world, and recently launched football magazine FourFourTwo through UAE publishing house The Media Factory. It is also preparing to relaunch Campaign, formerly with ITP, through Motivate Publishing. Although he would not be drawn to comment on the advertising title, Haymarket’s licensing director Tim Bulley did make time to talk to Communicate about why a publisher should fork out money on license fees rather than going it alone. Read the rest of this entry »

Advertisement

Eastern promise

In Advertising, Communicate, Dubai, Published journalism, Q&A on November 23, 2010 at 1:24 pm

ADK’s Koichiro Naganuma tells us about the importance of local knowledge and how the Middle East is the center of the Earth

Originally published in Communicate, July 2008

Koichiro Naganuma, president and group CEO of Japanese ad agency ADK was in town recently to familiarize himself with the workings and staff of AGA ADK, the result of a merger between his company and Dubai-based AGA a year and a half ago. Communicate caught up with him and Roger Sahyoun, president and CEO of AGA ADK, to talk about the unique appeal of this region to an Eastern agency looking west. Read the rest of this entry »

Lynx lowdown

In Advertising, Communicate, Dubai, Published journalism, Q&A on November 23, 2010 at 11:48 am

Phil Thomas, CEO of the Cannes Lions advertising festival, was in town this month to talk about the upcoming Dubai Lynx advertising awards. Communicate caught up with him to find out what direction the event is taking

Originally published in Communicate, March 2008

When the Lynx started, was the plan always there to turn it into a festival?
Absolutely. What we wanted to do was test the waters and see if we were going to be supported by the region. Is this something the region really wants? Let’s have an award first and see how that goes. And we were blown away by the support we had, we were amazed by the entry levels and the attendance on the night last year, so we felt confident that we could create a three-day event that would also be supported by the region. Read the rest of this entry »

Son of a Fitch

In Advertising, Communicate, Dubai, Marketing, Published journalism, Q&A on November 23, 2010 at 10:19 am

Design guru Rodney Fitch talks to Communicate about his new business in Dubai and plans for further expansion in the Middle East

Originally published in Communicate, January 2008

In September, international design consultancy Fitch became the majority partner in Dubai-based independent branding and design consultancy GSCS – now renamed GS Fitch.

Communicate met with Fitch founder and CEO Rodney Fitch, and his new business partner, Gregg Sedgwick, when Fitch came to Dubai recently to meet the GS Fitch team. Read the rest of this entry »