Archive for the ‘Dubai’ Category
communicate, draftfcb, dubai, howard draft, management
In Advertising, Communicate, Dubai, Published journalism, Q&A on November 23, 2010 at 6:33 pm
Draftfcb’s chairman says it’s time for the agencies of the world to unite. They have nothing to lose but their silos
Originally published in Communicate, May 2009
Howard Draft, CEO of Draftfcb, was recently in Dubai to visit Horizon Draftfcb, his agency’s partner in the Middle East. Draftfcb is the product of a 2006 merger between below-the-line agency Draft, and Foote, Cone & Belding, the world’s third oldest advertising agency. Heritage doesn’t mean stagnation, though, says Draft. The agency bills itself as the world’s only global, integrated agency. The CEO tells Communicate what that means, and why other agencies will soon be following suit. Read the rest of this entry »
advertising, adwomen me, communicate, dubai, trendtalks
In Advertising, Communicate, Dubai, Opinion, Published journalism on November 23, 2010 at 6:30 pm
No toil or trouble at Adwomen ME’s first TrendTalks sessions
Originally published in Communicate, May 2010
ACT I
SCENE I. A desert place.
Thunder and lightning. Enter witches
Ah, the opening of Macbeth. It was the first thing which sprang to mind when Communicate was invited to the inaugural Adwomen ME TrendTalks, a get-together of 50 female members and various speakers organized by Adwomen Middle East. It was hard to escape visions of cauldrons and an evil coven, eager to boil this male journo alive. Read the rest of this entry »
ceo, communicate, dubai, economic crisis, jwt, recession, tom bernardin
In Advertising, Communicate, Dubai, Published journalism, Q&A on November 23, 2010 at 6:07 pm
Leo Burnett’s global CEO says forward planning has prepared his agency well for the economic slump. But all any agency can do now is watch and see what develops
Originally published in Communicate, May 2009
Tom Bernardin has been Leo Burnett’s global CEO since 2005, when he moved to the agency from Interpublic Group of Cos.’ Lowe. When he came to Dubai recently, Communicate caught up with him and regional managing director Kamal Dimachkie to find out how the global financial crisis is affecting Leo Burnett abroad and at home, and what others can learn from the agency’s approach to the slump. Read the rest of this entry »
advertising, awards, communicate, dubai, dubai lynx, fp7
In Advertising, Communicate, Dubai, Opinion, Published journalism on November 23, 2010 at 6:00 pm
As Lynx allegations fly, Communicate finds all’s fair in love and awards
Originally published in Communicate, April 2009
This year’s Lynx Awards and Dubai International Advertising Festival served up the sort of scandal, drama and intrigue that the industry – and Communicate – thrives on. Read the rest of this entry »
communicate, dubai, media, pgm, publicis, starcom
In Advertising, Communicate, Dubai, Published journalism, Q&A on November 23, 2010 at 5:47 pm
Changes are afoot at Publicis Groupe Media. Communicate catches up with the top brass to find out why the management team has been given a makeover
Originally published in Communicate, November 2008
Communications group Publicis Groupe Media, the parent company of buying and planning agencies Starcom MediaVest Group and ZenithOptimedia, has recently promoted three of its top men to more senior positions. Communicate sat down with the management to discuss what the changes mean to the group, and to take the pulse of the region’s media industry in general. Read the rest of this entry »
communicate, dubai, email, pr, public relations, spam
In Communicate, Dubai, Journalism, Marketing, Public relations, Published journalism on November 23, 2010 at 5:43 pm
We look at the unsolicited mail in our inboxes, and see who’s jamming our computers with junk
Originally published in Communicate, September 2008
As journalists, we thrive on information, and a lot of this comes via our inboxes.
Unfortunately, to get to that information, we have to dig through piles of irrelevant rubbish, much of it sent by PR professionals.
So we fired a warning shot last month, when we warned we would name and shame the worst offenders. (See Letter from the editor, page 3, July-August 2008.) Read the rest of this entry »
communicate, dubai, haymarket, licensing, magazines, tim bulley
In Communicate, Dubai, Journalism, Published journalism, Q&A on November 23, 2010 at 5:39 pm
Haymarket’s licensing director, Tim Bulley, tells Communicate why a publisher should fork out fees to launch someone else’s title
Originally published in Communicate, September 2008
The region’s news stands are filled with regional editions of international magazine titles, and Haymarket is the name behind many of them. The UK-based publisher has 127 franchised titles around the world, and recently launched football magazine FourFourTwo through UAE publishing house The Media Factory. It is also preparing to relaunch Campaign, formerly with ITP, through Motivate Publishing. Although he would not be drawn to comment on the advertising title, Haymarket’s licensing director Tim Bulley did make time to talk to Communicate about why a publisher should fork out money on license fees rather than going it alone. Read the rest of this entry »
communicate, journalism, marketing, p&g, pampers, pr, tetanus, unicef
In Communicate, Dubai, Journalism, Marketing, Public relations, Published journalism on November 23, 2010 at 1:40 pm
P&G vaccinates 100 newborns for everyone who attends campaign launch
Originally published in Communicate, July 2008
Communicate (and some other journos) saved some babies yesterday. By going to a press conference.
We were intrigued by a press release from IPN, on behalf of P&G’s Pampers diaper brand, inviting us to attend the launch of their “1 large pack = 1 tetanus vaccine” campaign, run in partnership with UNICEF. It promised that, “P&G has pledged to donate 100 additional vaccines towards the campaign for every person who attends the press conference.” Journalists were encouraged to bring family and friends to further boost numbers at the presser. Read the rest of this entry »
adk, advertising, aga, communicate, dubai, japan
In Advertising, Communicate, Dubai, Published journalism, Q&A on November 23, 2010 at 1:24 pm
ADK’s Koichiro Naganuma tells us about the importance of local knowledge and how the Middle East is the center of the Earth
Originally published in Communicate, July 2008
Koichiro Naganuma, president and group CEO of Japanese ad agency ADK was in town recently to familiarize himself with the workings and staff of AGA ADK, the result of a merger between his company and Dubai-based AGA a year and a half ago. Communicate caught up with him and Roger Sahyoun, president and CEO of AGA ADK, to talk about the unique appeal of this region to an Eastern agency looking west. Read the rest of this entry »
advertising, awards, communicate, dubai, lynx
In Advertising, Communicate, Dubai, Published journalism, Q&A on November 23, 2010 at 11:48 am
Phil Thomas, CEO of the Cannes Lions advertising festival, was in town this month to talk about the upcoming Dubai Lynx advertising awards. Communicate caught up with him to find out what direction the event is taking
Originally published in Communicate, March 2008
When the Lynx started, was the plan always there to turn it into a festival?
Absolutely. What we wanted to do was test the waters and see if we were going to be supported by the region. Is this something the region really wants? Let’s have an award first and see how that goes. And we were blown away by the support we had, we were amazed by the entry levels and the attendance on the night last year, so we felt confident that we could create a three-day event that would also be supported by the region. Read the rest of this entry »
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